Are You In a Bad Tech Partnership?

Here Are Some Signs
A powerful technology partnership enables and expands your growth in all areas—from consumer outreach and confidence to the back-end stability required to deliver services reliably. This is especially important when it comes to custom software that is designed to serve you and your customer needs uniquely.

As a business owner, you should always know where your technology is headed—even if you don’t know exactly how it works. Buttons, probably. And wires.

When you invest in custom software, you are paying for expertise, guidance, creative problem solving, and ongoing support. But what does it look like when that level of care is not being met? This blog will give you a few signs that it might be time to regroup and revisit your partnership.

They’re Not In It For The Long Haul
A technology partnership is a lot like a successful relationship—there are plenty of late-night calls, tears, and reading each other’s texts closely…but more than anything else, there is no small amount of long-term planning.

When it comes to implementing your software solutions, your technology partner should share your long-term vision and offer support every step of the way. As your business grows, so too will your technologies. Ensure your partner is up to the task and won’t leave you hanging with an unoptimized product a week after launch.

They Dodge Questions On Their Progress
With clear communication comes clear markers of where progress is being made and where roadblocks are coming into view. This is a natural part of the technology-building process, but if your partner is unwilling or unable to have those conversations, it’s natural to wonder what crucial information is being left out of the conversation.

Without this communication, it will be difficult to pivot or fully understand the short-term goals of your project. A silent or otherwise preoccupied partner doesn’t make for a confident partnership. In some instances, it may even lead to the breakdown of one.

They Won’t Have Difficult Conversations
Things won’t always be smooth sailing.

As a business owner, you know how hard your job becomes when you go into conversations ego-first. The same goes for your technology partner—difficult conversations are part of the territory when it comes to designing and implementing a large-scale solution. Figuring out how to do that should be the #1 concern, not comfort or maintaining appearances.

If your technology partner is more afraid of their reputation being hurt than your productivity, they may not have the best in mind for your future customers, either.

When It’s Not Them, It’s You
This is an oddball topic, but it bears bringing up.

Your technology partner should be excited to solve your problems—maybe not jumping up and down like Tom Cruise on Oprah’s couch, but eager to use their skills for the benefit of your current and future users. What happens when that isn’t happening because of mismatched company identities?

Just like you have an Ideal Customer Profile, so too does your partner. If they work best with B2B companies and you’re B2C, you might not see the same results they have generated in the past. The same goes for when your company goals and ethics are misaligned.

In short, think about how your partner sees you. If there isn’t mutual respect or excitement, it may be time to look elsewhere.

These are just a few of the signs that your technology partnership may be doomed to fail. Star-crossed lovers, as Shakespeare might say.

Working enthusiastically alongside our clients is what makes our work worth doing. Anything less is a disservice to both the consumer, the business. Perhaps most of all, it’s a disservice to the end-user.

Your technology partnership determines the success of your custom technology. Ensure you’re finding the best fit for your business, and you will see long-term success with your digital deployments, no matter the scale.

Thank you for reading! If you are looking to learn more about what a strong technology partnership can offer you, get in touch with us—we’re happy to walk you through the basics, from design to marketing pushes.